From project-based sales to a rental-driven business

In 2025, HARCO decided to change its business model, placing greater emphasis on standardized, reusable modules that can be deployed across projects, and the rental model has now surpassed traditional project-based sales in terms of revenue.

This has required targeted investments in both equipment, organization, and competencies, and the aim has been to make the business more scalable and less dependent on individual projects.

Demanded by the industry

With the new focus on standardized modules, HARCO is also delivering what the industry has been asking for.

-The industry has been calling for standardization for years. Renewable energy needs lower costs and higher efficiency, without compromising safety and quality, says Jørgen Henriksen.

The standardized solutions have a significant impact on costs, time, and carbon footprint. Where it previously could take up to a year to prepare a vessel for a specific assignment, the process is now significantly faster and can, in some cases, be completed in just a matter of weeks.

HARCO estimates that the solutions today consist of approximately 80 percent standard modules and 20 percent project-specific customization, and that the company has thereby reduced the preparation time of installation vessels by between 50 and 90 percent. Operational downtime has also been reduced to less than one hour.

New focus on onshore in 2026

With the strategic shift, HARCO has achieved a more robust business foundation within the offshore wind industry, and the company is now also turning its attention to onshore projects – initially in Germany and Sweden.